5 Metrics Every SME Founder Should Track Monthly
Most founders track revenue. Fewer track the five numbers that actually predict whether the business is healthy — and investor-ready.
Revenue is a vanity metric if the business underneath it is unhealthy. These five numbers give you a much clearer picture.
1. Gross Margin — Gross margin = (Revenue - COGS) / Revenue. SaaS businesses typically target 70–85%.
2. Net Revenue Retention (NRR) — NRR above 100% means your existing customers are growing faster than they churn.
3. Payback Period — Below 12 months is healthy for most B2B SaaS.
4. Operating Cash Flow — Track operating cash flow separately from net profit.
5. Months of Runway — This is the number that determines whether you're fundraising from a position of strength or desperation.
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